Wella Koleston Perfect ME+

Wella Koleston Perfect ME+ uses an intense formula to enable the most intense, evenly balanced colour development. The Shine Guard gives your hair a lipid-based film to coat and protect your hair whilst illuminating it with vigorous shine.

• Wella Koleston Perfect ME+ is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.
• Wella Koleston Perfect ME+ is the only oxidative permanent hair dye molecule to replace PTD and PPD that reduces the risk of developing a new allergy to hair colour while delivering uncompromised colour performance.

  The colour that changes everything with ME+ Technology. Pure, balanced colour results with natural depth and shine. ME+ reduces the risk of developing a new allergy to hair colour. For people not allergic to hair colorants. Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe.

  *Always ask your stylist to perform an allergy alert test 48 hours before each coloration. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blondes and Deep Browns of the Koleston Perfect brand. Less hair damage colour after colour ** and helps neutralize free radicals in hair during colour formation.

Mix hair color with the recommended developer in the correct ratio.
Apply evenly on dry, unwashed hair (roots first
or as required).
Leave for the instructed processing time (usually 30–45
minutes).
Rinse thoroughly, then shampoo and condition.